Profitable Performances

1. Divorce 

So, have you recently been divorced? Here is a resource that helped me out a lot: Divorce Care

Since its a New Year, you’ve probably already planned out your goals, right?

After a setback like a divorce, it’s easy to be discouraged and NOT set goals, or really care about anything.
But don’t let your past hold you back. The great thing about Goals is that they are always Forward-Looking.
Like me, your last year could have been bad, unsuccessful and depressing. But Goals don’t care! They just ask you, “Where do you want to be next year?”

Do you have an answer to that question?

This month I’ve been doing a lot of Mind Mapping as part of my planning. It’s great!
Try it sometime. It will expand your mind to possibilities, options and ideas.
Here are some Mind Mapping resources:

• The Mind Mapping Blog   • Mind Map Inspiration   • Free Mind Mapping software at CNet

• Check out “Simple Mind” app for the Mac. There is a free and paid version for the Mac, iPhone, and iPad.

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2.  Selling Yourself to Restaurants  Part 1 of 4 “The Sales Presentation”

This last year I lost 3 restaurants. That was a big hit. I’ve gained one back, but now I’m doing a big marketing push to add at least two more. Follow along with me to watch my progress (if any) and to learn how I market to restaurants.

The first step is to CREATE A SALES PRESENTATION.  I created mine with Keynote (which is the Apple Power Point program). I don’t make a presentation on the computer, for now. I just print out the pages into a presentation book that I take with me to my appointments.

But I cannot emphasize the importance of this enough. It makes all the difference!
The presentation book is used as a guide and a visual aid for your prospects. Use lots of photos and graphics to communicate your message. You can see my presentation at Facebook.com/bobmillermagician. It is in video format. Just pause to read the pages.

So what CONTENT should be in the presentation:

1. The BENEFITS (to the client) of what you’re offering

A feature is what you do, like “Entertain the customers while they wait for food.”
But the benefit is “Time goes fast and the food seems to be ready in no time.”

2. The MARKETING that they will receive
You could just do entertainment. But I think that in this economy, owners must see how this will really impact their bottom line. I advertise with a local website that sends out thousands of emails each month to families. It lists the restaurants that I perform at. So, I pay, but the restaurant benefits from my advertising. When owners see that they are getting some real marketing value (for free) along with the entertainment and the Word of Mouth advertising, they are more inclined to hire me.

3. A reason to make a decision right away

Offer a FREE AUDITION with a deadline. They must set the audition day within a certain time. Otherwise, the owners may just procrastinate.
Or, another way to add urgency is to offer a free premium if they book a certain number of months. Make the offer so desirable that they want to take it just to get the premium.

Next issue: The Sales Presentation Format

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MagicBase Pro
MagicBase Pro version 3.0.8 will be released very soon. The new version has 8 new features, 7 fixes, and 4 improvements. Four of the new features are:

1. STANDARD SHOWS – Save a show plan, and then use it as a template. Plan a show once, and use it for multiple customers.
2. PRINT TO EMAIL – for Standard Contract and Referral Form
3. INVOICE CONTRACT – for printing out the total due, can also include a COUPON
4. COPY TO ACTION SET – copy the same data to multiple records at once.

Also, we have started a Facebook page to make it easier to update you about news. Find it at Facebook/magicbasepro.
Please go to the page and LIKE us. Then you will be able to get instantly notified about news and updates. Plus it is a good way to grow the MagicBase Pro community. As we gain more users, that strengthens our ability to continue to develop this program for you.